Search Engine Journal has consistently been a source of good ideas. Recently, Kristi Hines’ 10 LinkedIn Tips and Strategies You Need To Know has some great ones. These are helpful suggestions that may be exactly what you are looking for:

  • Learn how to unsubscribe from blog posts and unclutter your inbox
  • Changing the frequency of a group digest can make life less hectic
  • Seeing where you rank can help focus strategies
  • Putting links on your profile to your site, your writing, etc. is a good idea
  • Get LinkedIn Premium features for less — who doesn’t like a bargain?
  • Schedule updates to LinkedIn and take some of the drudgery out of standard marketing chores
  • Put LinkedIn testimonials on your website
  • Research customers on LinkedIn and develop potential markets
  • Target Facebook and Twitter ads to LinkedIn connections
  • Research competitors on LinkedIn and see how you stack up

We have talked about LinkedIn a lot in past blog posts because it currently is the best social media platform for business networking. You may already have done some of the tips in Search Engine Journal’s list, and I hope you have.

It is interesting to me that marketing has come full circle in many ways. Once, the only way to spread news was by word of mouth and business had to rely on the things shared by their customers. Today, social media has brought us back to the place where the power of word-of-mouth marketing is rising once again.

If you aren’t optimizing your presence on the various social media platforms your targeted audience spends time, you are missing out on many opportunities. If you aren’t optimizing your presence on LinkedIn, where your professional peers spend their time, you are missing out on many more opportunities. There’s no good way to evaluate a lost opportunity, but the cost has to be higher than any of us want to pay.