Most of us spend a lot more than 30 minutes on social media, but many of us wish we could figure out how to do it. All of the different platforms and rabbit trails are a time-sucker if you aren’t careful, but social media is part of the way business operates these days and so I was interested to see Kevan Lee’s look at the best way to spend 30 minutes of your time on social media marketing.

Twelve Things Social Media Managers Do

There are at least a dozen tasks that any good social media manager has to maintain. You can lump some of them together, as Kevan Lee does on Search Engine Journal, but there are distinct responsibilities:

  1. Curating
  2. Crafting
  3. Posting
  4. Scheduling
  5. Measuring
  6. Analyzing
  7. Responding
  8. Listening
  9. Engaging
  10. Helping
  11. Planning
  12. Experimenting

The real challenge is doing these tasks effectively and not getting side-tracked into one of those rabbit trails. He looks at a couple of alternative schedules and a lot of available tools to keep your tasks from being overwhelming. It’s good to see how someone tackles the social media manager challenge and wins — and it’s good to see that you don’t have to do it in one particular way.

Figure Out What Works For You

Social media marketing is a powerful business tool, but it is just a tool. Tools have to be used intelligently and skillfully in order to have the results you are hoping for, so just owning the tool isn’t going to be effective. Whether you do your own social media managing or you invest in a service or you have someone on the payroll, that tool needs to be used intelligently and skillfully.

There are good ideas in the Search Engine Journal article and I hope you find them helpful. What has worked for you? Let’s talk about it.