How To Sabotage Your Marketing Efforts

You can have amazing SEO strategies, great PPC campaigns, and the kind of content on your site that Google loves and still end up with a big marketing problem if your customer service stinks. Seth Godin is of the opinion that many customer service departments are set up to say “Please, go away” instead of

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Should Disaster Planning Be Part Of Your Internet Marketing?

There was recently an interesting post on Practical Ecommerce about disaster planning for small business and it wasn’t about insurance. Richard Stubbings is an experienced IT guy who now is a business owner and his observations about being prepared to continue online activity in different scenarios made good sense. How would your internet activity be

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3 Ways To Improve Mobile Email Marketing

Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are

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An Online Business Survey and A Good Example

Copyblogger has done it again; giving us the 2015 Cost of Online Business Report by Demian Farnworth and giving us some good examples of how the same basic information can be presented in various ways for maximum impact. The report itself is interesting because it includes the results of a survey conducted on businesses operating

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Keep Duplicate Content From Keeping Your SERP Low

You would think that sophisticated search engine algorithms would be able to differentiate between similar URLs like “http://www.example.com/page/ and http://www.example.com/page and http://www.example.com/page/index.htm.” You’d be wrong. That example is taken from Google’s Duplicate Content advice, and it would be good to refresh your memory about the subject before starting in on a content audit. The short page is

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